Using the Content Studio

The Content Studio is the writing room inside ArloSEO. It pairs a TipTap rich‑text editor with Arlo (our AI) so you can go from blank page → SEO‑ready draft in one session.

Anatomy of a draft

Every draft has four panels:

1. Brief — target keyword, intent, audience, and outline
2. Editor — the rich‑text canvas where the body lives
3. SEO checks — live score for title, meta, H1, internal links
4. Publish — one‑click export to WordPress, Notion, or the internal blog

Step 1 — Brief Arlo

Hit New draft, then fill in:

• Target keyword (e.g. “best seo tools for solo founders”)
• Intent (informational / commercial / navigational)
• Angle (one sentence describing your unique POV)

Arlo will generate a working title, meta description, H2/H3 outline, and a complete first draft. You can regenerate any section independently.

Step 2 — Edit in the rich editor

The editor is full TipTap rich text — bold, italic, links, headings, lists, code blocks, blockquotes, and inline images all work.

Inline AI rewrite

Highlight any sentence or paragraph and click the ✨ Rewrite button (or press ⌘/Ctrl + K). Pick a tone:

• Tighten — same meaning, fewer words
• Friendlier — softens jargon
• More expert — adds depth, precision
• Add example — appends a concrete example

The rewrite replaces the selection inline. Don’t love it? Undo (⌘/Ctrl + Z) and try again.

Step 3 — Watch your SEO score

The right‑hand panel updates as you type:

• Title length (50–60 chars ideal)
• Meta description (140–160 chars)
• H1 present + matches keyword
• Keyword density (0.5–2% sweet spot)
• Internal links count
• Reading time

Greens are good. Anything red, Arlo will explain in plain English.

Step 4 — Publish

When you’re happy, head to the Publish dropdown:

• WordPress — push directly via Application Password (setup guide)
• Notion — copy as Markdown, paste into any Notion page
• ArloSEO blog — make it live at /blog/your-slug in one click
• Markdown file — download for any other CMS

Every publish lands in your Publish History on the dashboard (with CSV export).

Tips from Arlo

• Don’t over‑optimize. If the keyword density sneaks past 3%, the post starts to read robotic. Arlo will warn you.
• Link to two existing posts. Every new draft should link to at least two older posts on the same domain — it’s the cheapest ranking win you’ll ever ship.
• Reuse outlines. Found a brief that converts? Duplicate the draft and swap the keyword.